Welcome to the homepage of Let Them Be Young, a campaign project that analyses the ways in which the over-sexualisation of children’s clothing in the UK fashion industry is affecting the young.
Admittedly as a young girl, I would always think about growing older. I’d put on my mother’s clothes and makeup and pretend to be a grownup way before my time – let’s face it, all girls do it. But luckily my mum saved me from myself and always dressed me in appropriate clothing.
However; when walking around high street stores with family members of a young age (without trying to sound too old!) I always think that the clothing for children nowadays is far too explicit, some you can describe as ‘scaled-down adult clothes’. Using this observation I chose to develop it into my project.
Whilst talking to peers and parents, I realised that this wasn’t just an issue that mothers’ believe to be of high importance, but also the younger generation. This gave me great confidence that the topic is extremely relevant in today’s society.
Let Them Be Young explores the past, the psychological issues and the resolution to the problem to help raise awareness.