It’s the trend that has been made popular in the ‘celeb world’ by Deliciously Ella and Gwyneth Paltrow, but this month, Veganism has had more coverage than ever.
Veganuary is a global campaign that was launched in 2014 to get people to try this diet for a month, which means eating no animal products for 30 days. Those involved in the challenge will have joined the 150,000 ‘full-time’ vegans in the UK.
In 2015, The World Health Organisation published a report that classed processed meat as carcinogenic to humans and on a par with tobacco, in the fortnight that followed sales of bacon and sausages fell by £3 million, showing the public’s rising interest in food and it’s safety.
The meat free market was reportedly worth £625 million in 2013, and has been growing steadily year by year. As a result many restaurants and pop-up shops are opening up to cater for those opting to go vegan.
Bournemouth Pizza Company is one of businesses in the area that is catering to a vegan lifestyle. Their three course vegan event is fully booked.
Reports from the Vegetarian Society show that 12% of UK adults follow a vegetarian or vegan diet, and this rises to 20% of 16-24 year olds. Research carried out by
Mintel reveals that almost half (48%) of Brits see meat-free products as environmentally friendly and 52% see them as healthy.
LOOK at the vegan restaurants in your area and find out what celebrities are vegan.