A leading Dorset Christian group has stated that Christmas has been lost to commercialisation.
Iain Kennedy, 31, a representative of Gateway Church, Poole, stated; “Branding is so powerful. Commercialisation has taken over.”
Commercialisation has taken over.”
Church goers have fought the rising commercialisation of the winter holiday season for a number of years and have continued to try and spread festive cheer while remaining true to the words of the Bible and Christian meanings.
Religious groups continuously fight to have the true meaning of Christmas heard
It’s argued that big brands such as Coca Cola and media companies have influenced people’s views. Rather than seeing it as a traditional, annual celebration of the birth of Jesus, it’s about bestowing gifts and eating a roast dinner.
Has Coca Cola influenced our views on Christmas?
It’s not about St Nicholas anymore.”
Kennedy added: “The younger generation aren’t educated about the true story of Christmas. It’s no longer about St Nicholas giving presents anymore. The original message of St Nick or Father Christmas, symbolised the gift that God gave to the world. Jesus. St Nicholas emulated that kindness of giving by presenting the less fortunate with gifts.”
When asked who was to blame for this shift in perspective and what is in store for the future of religious views on Christmas, Kennedy said; “No one is to blame as such. But Coca Cola and the like have had a huge influence. I think the true meaning of Christmas will always be there but I think it’s definitely lost.”
- Thousands show up to see the Coca Cola truck
- Is the true meaning of Christmas dead in the younger generation’s eyes?