The Noisy Lobster in Christchurch are offering free coffees to everyone who collects a bucket of rubbish from the beach as of Monday.
The idea originated at another cafe in the Dorset area but The Noisy Lobster have jumped on board with the scheme.
The cafe is located on the shore of Avon Beach and they have plastered posters along the sand promoting their litter reducing scheme.
The beaches are frequently hosts to litter clear ups, but this plan could reduce the amount of litter significantly.
Matt Pinner, travel photographer, praised and shared the idea on twitter;
— Matt pinner (@Matt_Pinner) 6 December 2017