An independent jewellery shop in Poole is hoping to raise £500 for charity as part of a Valentines Day themed competition.
They are hoping to raise enough to afford a modern high chair for an older child with disabilities.
The campaign officially launched on the 15th of January. They have currently raised approximately £50.
Helen Malloy, Director of the store, is urging shoppers to come and support a good cause.
“We’ve got a long way to go, but our busiest weeks are in February for Valentines Day so fingers crossed.”
Each year Forum Jewellers, located in Broadstone, hold a competition in aid of a locally based charity.
The benefitting cause is selected by their customers via a Facebook poll, where users can nominate a charity they feel should be considered.
Helen told BUzz: “We incorporate our shop front. So it’s something that people can notice as they walk by and actually take part in.”
Previous campaigns have seen the storefront decorated with locks similar to the Pont Des Arts Bridge in Paris as well as Lego bricks spelling out ‘I love you’.
Like the hearts that they are using in the 2018 competition, each item is initialised or numbered so that they can pick a winner at random.
“So many people are stopping and reading the hearts. It’s just really eye catching.”
The competition to win the pendant runs up until 13th February.
However you can donate to Dorset Children’s Foundation at any time at Forum Jewellers, one of the DCF charity shops, or online here.
The winner will be formally announced via the shop’s Facebook page on the 14th February.