We want BUzz to showcase the best of undergraduate journalism from Bournemouth University. Every website has a style guide so that journalists know the ‘house style’ in terms of consistent, professional output. Web editors need to refer to the style guide so that they can tailor stories so that they have appropriate headlines, pictures and hyperlinks.
for more on writing styles – refer to the The BBC News Styleguide.
There are 2 different headlines you can write for every post. The main headline that shows on the post page and an SEO headline that only appears in search engines. The following style should be adhered to when writing headlines:
– Post Headlines should be no longer than 60 characters (including spaces).
– Headlines should always be ‘Sentence Case’ – meaning only the first word and proper nouns are capitalised.
2. Excerpt Field
Excerpts have to be completed for every post – the excerpt is a short intro to your article that will show wherever your post is listed on the site. Find out where to fill in the excerpt in this guide.
– Excerpts should be no more than 140 characters (including spaces) – always make sure it ends with a complete sentence.
Hyperlinks have a house style that will be applied upon inserting them into a post, never try to change the appearance (colour, font etc) of a hyperlink, they have been specifically styled for consistency throughout the site.
All images should be personally sourced or obtained from copyright free websites (make sure original authors are attributed as requested).
– Images should be titled accordingly when uploaded. – this is essential if ever we need to locate the image at a later date.
5. Featured Image
The featured image is an essential part of the Buzz style – everywhere your post is listed on the site, it will be accompanied by a thumbnail image taken from the uploaded feature image.
– Featured image should be at least 750px wide.
– All Featured image should be of landscape orientation.
– All ‘Posts’ must have a ‘Featured Image’ attached.
Every story must be assigned to a category so the website knows where to archive the post.
– Only assign your post to one category
– If you’re assigning to a subcategory (e.g. Film) you don’t have to assign to the parent category (e.g. Entertainment) – this will happen automatically.
Tags provide a great method to connect stories on the same website.
– Add at least 1 and no more than 6 tags per Post.
Always check and recheck spelling, grammar and punctuation.
Do not use copyright material unless permission given.
Libel laws apply. No swearing, lewd or defamatory material to be used or anything that would bring fellow journalists and Bournemouth University into disrepute