Local Non-League club Bournemouth “Poppies” FC have overhauled their media team for the start of the 2023/24 season.
Poppies coach and media manager John McKay said: “It’s probably the single biggest development from last season.
“It’s been so crucial to help the club develop. Hopefully we can inspire the team on the pitch to greater things too.”
The Poppies have added a graphics producer in Matt King to create graphics and visuals for the social media.
King said: “The hope is to boost people coming to the games and hopefully improve the finances at the club.
“At Bournemouth (Poppies) we want to get the fans here again.
“Compared to last season our attendance is lower so we really want to boost online interaction as well as people coming to the games.”
On top of this, the Poppies have added a new club photographer, Will Mead.
Mead has come in and refreshed all of the teams photos and gathered pictures and videos to use for social media platforms.
Mead said: “My new role I think is quite vital, really.”
When asked about the new team photos for Bournemouth FC, Mead said: “I’ve wanted to do this for such a long time now, it will be a lot more professional.
“It’s a leap forward, I don’t think many teams at this level are doing it.
“Of course, it’s not just me, we have a whole team as a collective.”
The club also added James Bellringer as a second photographer and Carson Laird for live match updates across social media platforms.
This upgrade in professionalism from Bournemouth FC is a big step forward for them.
McKay said: “Last season, we had Social Media Team of one – me – but with the addition of Will, Matt, Carson and James, the team has become more of a media one.
“We are hoping with more backbone off the pitch that the club will be enabled to shine more on the pitch.”
And that seems to be working. After almost being relegated last year, taking a step back to focus on fundamentals has put the team in a much better position.
Poppies are currently mid-table and are relatively safe from any relegation threat.