Social media imperative for clubs in the Dorset area

Christchurch Football Club has seen staggering numbers reached as their social media platform has been revitalised under new management. 

The club recently turned to the expertise of digital media manager Stuart Bourne to bring their online platforms to life before his four-month tenure came to a close.  

Speaking to Bourne about the progress made with the club, he said: “We’ve heightened engagement and commentary on our social media platforms, this is beneficial as it provides an opportunity to expand the clubs advertising and marketing efforts.” 

Significant progress has been seen particularly on the clubs Facebook page, with the reach improving by over 800% and page visits by over 500%. 

The revamped Twitter page has also been a huge success and has already seen over 1 million impressions reached aswell as a rise to 3387 followers compared to the 3229 prior to his arrival. 

This includes the father of Christchurch goalkeeper Harry Dillon, who is ‘grateful’ for the constant updates on the social media channels as an overseas follower of his son’s progress at the club. 

Instagram has also been a huge success, with the followers improving by 68% and reach by a further 119%. 

The buzz generated around the club on social media has allowed for new sponsorship avenues to be explored. 

This includes local business Loch & Quay, which is now the sponsor for defender Rafa Santos aswell as hosting pre-match meals for the players. 

Yet, Bourne has no intention of settling and is eager to exceed expectations. 

When asked if we should expect this progress to continue, he said: “This momentum is expected to continue to thrive in the future, although I am no longer at the helm, I am confident that the media team I have sourced will do great things for the club.”