The Professional Racing Association has revealed a planned protest for trainers to refuse TV interviews, starting as early as Saturday.
The announcement comes after a previous attempt by former chair of the British Horseracing Board, Peter Savill.
In 2002, he demanded a six-figure sum for media outlets to broadcast racecards but was unsuccessful.
Yet, the visible frustration from those behind the success of a racehorse has sparked a revitalised plot.
A potential boycott from over 150 trainers would affect live race meetings this coming weekend.
Leading British Jump Trainer, Dan Skelton, is set to be part of the protest.
ITV has broadcasting rights for horse racing meetings alongside Racing TV and both have been targeted.
This means they will not be able to conduct their usual pre-and post-race interviews with racing trainers unless an agreed figure is met.
The figure in question is said to be in the region of £500,000.
If successful, the fee would be charged to the Racehorse Media Group, responsible for the media rights of Britain’s biggest racing tracks.
The deadline for this payment is the 31st of January.
Frustrations are said to have increased with trainers’ and jockeys’ media rights deal agreements with respective betting firms.
The sum they receive is disclosed and raises suspicions that owners and trainers are receiving the bare minimum in prize money.
This contrasts with the increased income from a growing online betting market.