Hakeem Shobowale, who goes as Kkomardy on social media, is a 21-year-old Bournemouth University student who has recently established a career as a social media creator.
The student felt inspired to start making content from the “idea that you can finish your degree and pursue something creative at the same time.”
Despite his rise to media fame, he still works part time as a chef, raising the question which career will emerge victorious for his future?
Will a career on the internet defer people from choosing a traditional job occupation?
Kkomardy hopes to be able to use his experience from YouTube and TikTok to develop “a content strategist business and build my own personal brand of help other creators to make content”.
Furthermore, he wants to use his studies within Data Science from University to create what he calls “machine learning models and AI to help predict content and trends.”
This would allow people to visualise their content and potential trends to increase viewership and online engagement.
The rise in online audiences and consumers opens a whole new market for jobs.
The National Institute for social media found a 9% rise in social media job growth over the past decade.
The Institute for Fiscal Studies further proves this theory with their research, showing that between 1993 and 2022 employment in traditionally middle paying occupations fell by 12% nationally.
Kkomardy is a perfect example of how the younger generation seems to stray from the 9-5 work schedule, going into self-employment in a digital sector for more freedom and independence.
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