A kilo sale was held at Bournemouth University to promote awareness about sustainable shopping.
The vintage clothing event invited students to browse preloved fashion which was measured by weight rather than individually priced.
This approach hoped to encourage shoppers to turn away from fast fashion and gain a better understanding of the ease of shopping sustainably.
The organiser of the event, Sammy Clues, said there were benefits to shopping sustainably.
He said: “It’s nice to be able to buy things that haven’t been shipped all around the world. We have come to the conclusion long ago there is a lot of waste in fashion as there is in fast food.
“I think there has been a general awakening in the population that actually using something until it’s no longer usable is slightly better than continually buying brand new things from countries where production standards aren’t the best.”
He added: “You always have to question if you can get a t-shirt new from Primark with a thousand sequins all sown on by hand and you can get that for less than you can get a piece of sustainable fashion or preloved clothing. You have to question the conditions under which that has been done.
“You can always get something cheaper but whether or not you should is a different question.”
The push to shop sustainably comes after revelations around the working conditions of many people employed by fast fashion companies.
The event took place in the Student Union Building on the university’s Talbot Campus.