Hamworthy United started their reboot at the County Ground this month as they plan to “revive the club” through commercial and social media strategies.
In early October, the Dorset based side had to withdraw from the Southern League Division One South after financial troubles left concerns about the sustainability of the club.
Due to the highs of last season’s playoff finals run, the costs of playing in step four of non-league were forgotten.
As the new season started the Hammers realised, they couldn’t continue running and decided to withdraw.
This meant the first team squad were released and success as of now on the pitch is down to the reserves team in the Dorset Premier League.
Chairman Steve Mitchener appointed lifelong fan Andy James as the commercial manager and since coming in Andy has started a reboot.
Mitchener said, “Andy’s involvement in the club goes on for a few decades now and since coming in he has highlighted the gap in communication between social and commercial teams and he has already started bringing the two teams closer together.”
As a result of improved communications, Hamworthy have sold 18 sponsor boards through past connections as well as social media advertising.
Andy James said, “With the facilities we have on offer and the amount of connections we have as a club, we should be looking to maximise routes of earning money.”
James has already held a meeting showing his vision and plans for the upcoming season regarding off the pitch funding.
He has also recruited Bournemouth University alumni as well as hammers fan Chris Millar to help run the social media side off the pitch.
Chris Millar said, “As a social team we are trying to bring as much attention to the club as we can as well as selling it to potential sponsors it has been busy but that is a good thing.”
Hamworthy are looking to return to the Wessex League next season but as of right now their focus is on stability.
To end on the words of Steve Mitchener, “We will revive the club.
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