City of Clouds, a new business in Winton is on a mission to provide every rough sleeper in the UK with a pair of tough, anti- bacterial socks.
For every pair of socks sold, a free pair will be donated to a homeless person in Bournemouth.
The organisation is currently working together with Hope for Food, a Bournemouth based charity to supply these.
They have announced that a specially made pair quoting ‘Never give up’ will be released this Christmas season.
Founder Michael Owen said: “City Of Clouds may not be able to solve the homeless issues, but we will be sure to help everyone walk in the clouds. One step at a time.”