Coronavirus looked like it could spell disaster for the humble independent business. I spoke to young female entrepreneurs who have turned this notion on it’s head.
Both Eva Malley, 21 and Jemma Crossley, 20 set up small businesses during the UK lockdown that began in March 2020. They detailed to me how without this gift of time, they would not be where they are today.
Eva and Jemma use different platforms (an own website and an Etsy shop) to sell their artistic creations, but they both use social media to promote their work. However with no previous experience, these girls went into the process relatively blind.
Months later, they are both thriving in sales alongside online engagements, and show no sign of slowing down.
With a combined following of over 70,000, their stories are positive in a year that was heavily negative for most. The power of social media and determination are explored in this project.
In this video, we discuss the highs and lows of being young female entrepreneurs in the midst of a global pandemic.
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