Bournemouth Poppies social media manager John McKay says “non-league clubs must adapt” as games are postponed across the Wessex League due to Storm Ciaran.
Storm Ciaran hit the UK in late October with Dorset being one of the biggest victims.
McKay said:” Financially it’s difficult for clubs right now so it’s more important to have a social media presence.”
Poppies had been on a good run of form, winning three games in a row in October, but are yet to play a competitive match in November after having three games postponed.
McKay said: “The poor weather came at a difficult time because we had a tough couple of weeks with heavy defeats, but we came through the other side of that, and I think we’ve won pretty much every game since.
“It is awkward with the morale because the players come along to training not knowing whether there will be a game or not, but we have worked around it. We’ve built a social media team so we can still bring in sponsors without playing games.”
Fellow Wessex league club Christchurch have also had three games postponed in November following the poor weather conditions.
Manager Nathan Brown said: “Its massively important to play games to bring money into the club, considering the rising wage budgets and expenses.”
Bournemouth Poppies have built a new social media team this season with a new graphic designer and social media administrator.
Poppies fan Chris Owen said: “I’ve noticed a difference this season in the social media, it’s a lot better and I think the attendances are higher as a result.”